Southern Polytechnic State University

Undergraduate Academic Catalog 2012-2013

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Home > Undergraduate Academic Catalog 2012-2013 > Degree Course Descriptions > Course Descriptions > Business, Marketing and Finance Courses > MGNT 3228 Market Research

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MGNT 3228 Market Research

Prerequisite: MGNT 3135 and IET 2227

3-0-3

The value and methods of marketing research in the context of business decision making are explored. The course stresses the scientific process and its relation to the marketing process of defining the problem, collecting, tabulating, analyzing data for the purpose of reducing the risks associated with decision making. Student readings, cases, and assignments are used. Offered as an elective.

Up one level: Business, Marketing and Finance Courses

Table of Contents

• President's Message
• General Information
• About This Catalog
• Admissions Information
• Financial Aid Information
• Financial Information
• Student Affairs
• Academic Regulations and Administrative Procedures
• The USG Core Curriculum
• Programs of Study
• Core Course Descriptions
• Degree Course Descriptions
  • Course Descriptions
    • Accounting Courses
    • Anthropology Course
    • Apparel and Textile Technology Courses
    • Architecture Courses
    • ARCH 3011 Architecture Studio I
    • ARCH 3012 Architecture Studio II
    • ARCH 3113 Architecture Culture III - 1850 through 1945
    • ARCH 3116 Urban Planning and Design Theory
    • ARCH 3211 Architecture Structures II: Steel and Wood
    • ARCH 3212 Architecture Structures III: Concrete and Lateral Loads
    • ARCH 3313 Environmental Technology II: Human Comfort, Sustainability and HVAC Systems:
    • ARCH 3314 Environmental Technology III: Natural & Artificial Lighting, Electrical Systems & Vertical Circulation:
    • ARCH 39X1-39X4* Special Topics
    • ARCH 4013 Architecture Studio III
    • ARCH 4014 Architecture Studio IV
    • ARCH 4114 Architecture Cultures IV: 1945-Current
    • ARCH 4224 Environmental Technology IV: Codes and Technical Documentation
    • ARCH 4411 Design Cost Control
    • ARCH 49X1-49X4* Directed Study
    • ARCH 5313 Professional Practice and Ethics
    • ARCH 5593 Thesis Prep/Research
    • ARCH 5998F Focus Studio
    • ARCH 5999R: Thesis Research
    • ARCH 5999T Thesis Project
    • Arts Courses
    • Biochemistry Courses
    • Biology Courses
    • Business, Marketing and Finance Courses
      • MGNT 1000 Orientation to Business
      • MGNT 2201 Business Computer Applications
      • MGNT 3105 Management and Organizational Behavior
      • MGNT 3125 Business Finance
      • MGNT 3135 Principles of Marketing
      • MGNT 3145 Legal Environment of Business
      • MGNT 3170 Leadership
      • MGNT 3205 Management Information Systems
      • MGNT 3210 Professional Selling and Customer Relationship Management
      • MGNT 3224 Business Marketing
      • MGNT 3228 Market Research
      • MGNT 3500 Database Management
      • MGNT 390x Special Topics
      • MGNT 4075 Healthcare Management
      • MGNT 4100 Business Systems Analysis and Design
      • MGNT 4115 Human Resource Management
      • MGNT 4125 Technology and Public Issues
      • MGNT 4135 Project Management
      • MGNT 4140 Management of Networks and Telecommunications
      • MGNT 4145 International Management
      • MGNT 4151 Operations Management
      • MGNT 4185 Technology Management
      • MGNT 4190 Entrepreneurship
      • MGNT 4195 Current Readings in Management of Technology and Operations
      • MGNT 4595 Business Strategy
      • MGNT 490x Special Topics
      • MGNT 4103 Marketing Management
    • Chemistry Courses
    • Civil and Construction Engineering Courses
    • Civil Engineering
    • Civil Engineering Technology Courses
    • Communication Courses
    • Computer Game Design and Development (CGDD) Courses
    • Computer Science (CS) Courses
    • Computing & Software Engineering (CSE) Courses
    • Construction Course Descriptions
    • Design Foundation
    • Economics Courses
    • Electrical and Computer Engineering Technology Courses
    • Electrical Engineering Courses
    • Engineering Courses
    • Engineering Design Graphics Courses
    • English Courses
    • Environmental Science Courses
    • ENV 2100K Introduction to Environmental Science
    • ENV 2200K Geology
    • ENV 3000 Environmental Science Seminar
    • ENV 3150K Environmental Toxicology
    • ENV 3250 Natural Resource Management
    • ENV 3350 Oceanography
    • ENV 3450 Conservation Biology
    • ENV 4000K Wetlands and Mitigation
    • ENV 4120 Senior Project
    • ENV 4500 Environmental Science Internship
    • Ethnic Studies Courses
    • Fashion Design (Apparel and Textiles) Courses
    • French Courses
    • Geography Courses
    • German Courses
    • History Courses
    • HNRS (Honors) Courses
    • Industrial Engineering Technology
    • Information Technology Courses
    • International Studies Courses
    • Materials Science Courses
    • Mathematics Courses
    • Mechanical Engineering
    • Mechanical Engineering Technology
    • Mechatronics Engineering Courses
    • Modern Foreign Languages
    • New Topic (12)
    • Physics Courses
    • Political Science Courses
    • Professional Program: Architecture
    • Psychology Courses
    • Regents' Remedial Courses
    • Religion Course
    • Science, Technology, Society Courses
    • Sociology
    • Software Engineering Courses
    • Spanish Courses
    • Surveying and Mapping Courses
    • Systems Engineering Course Descriptions
    • Technical Communication Courses
• Faculty

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