Southern Polytechnic State University

Undergraduate Academic Catalog 2012-2013

MGNT 3210 Professional Selling and Customer Relationship Management

Prerequisite: MGNT 3135

3-0-3

Focus is on developing and maintaining customer relationships, professional selling, understanding organizational buying behavior, customer opportunity analysis, problem identification, needs assessment, value analysis, and value-based selling. Both analytical and sales/selling skills are developed. Offered as an elective.

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