Southern Polytechnic State University

Undergraduate Academic Catalog 2012-2013

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Home > Undergraduate Academic Catalog 2012-2013 > Degree Course Descriptions > Course Descriptions > Business, Marketing and Finance Courses > MGNT 3210 Professional Selling and Customer Relationship Management

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MGNT 3210 Professional Selling and Customer Relationship Management

Prerequisite: MGNT 3135

3-0-3

Focus is on developing and maintaining customer relationships, professional selling, understanding organizational buying behavior, customer opportunity analysis, problem identification, needs assessment, value analysis, and value-based selling. Both analytical and sales/selling skills are developed. Offered as an elective.

Up one level: Business, Marketing and Finance Courses

Table of Contents

• President's Message
• General Information
• About This Catalog
• Admissions Information
• Financial Aid Information
• Financial Information
• Student Affairs
• Academic Regulations and Administrative Procedures
• The USG Core Curriculum
• Programs of Study
• Core Course Descriptions
• Degree Course Descriptions
  • Course Descriptions
    • Accounting Courses
    • Anthropology Course
    • Apparel and Textile Technology Courses
    • Architecture Courses
    • ARCH 3011 Architecture Studio I
    • ARCH 3012 Architecture Studio II
    • ARCH 3113 Architecture Culture III - 1850 through 1945
    • ARCH 3116 Urban Planning and Design Theory
    • ARCH 3211 Architecture Structures II: Steel and Wood
    • ARCH 3212 Architecture Structures III: Concrete and Lateral Loads
    • ARCH 3313 Environmental Technology II: Human Comfort, Sustainability and HVAC Systems:
    • ARCH 3314 Environmental Technology III: Natural & Artificial Lighting, Electrical Systems & Vertical Circulation:
    • ARCH 39X1-39X4* Special Topics
    • ARCH 4013 Architecture Studio III
    • ARCH 4014 Architecture Studio IV
    • ARCH 4114 Architecture Cultures IV: 1945-Current
    • ARCH 4224 Environmental Technology IV: Codes and Technical Documentation
    • ARCH 4411 Design Cost Control
    • ARCH 49X1-49X4* Directed Study
    • ARCH 5313 Professional Practice and Ethics
    • ARCH 5593 Thesis Prep/Research
    • ARCH 5998F Focus Studio
    • ARCH 5999R: Thesis Research
    • ARCH 5999T Thesis Project
    • Arts Courses
    • Biochemistry Courses
    • Biology Courses
    • Business, Marketing and Finance Courses
      • MGNT 1000 Orientation to Business
      • MGNT 2201 Business Computer Applications
      • MGNT 3105 Management and Organizational Behavior
      • MGNT 3125 Business Finance
      • MGNT 3135 Principles of Marketing
      • MGNT 3145 Legal Environment of Business
      • MGNT 3170 Leadership
      • MGNT 3205 Management Information Systems
      • MGNT 3210 Professional Selling and Customer Relationship Management
      • MGNT 3224 Business Marketing
      • MGNT 3228 Market Research
      • MGNT 3500 Database Management
      • MGNT 390x Special Topics
      • MGNT 4075 Healthcare Management
      • MGNT 4100 Business Systems Analysis and Design
      • MGNT 4115 Human Resource Management
      • MGNT 4125 Technology and Public Issues
      • MGNT 4135 Project Management
      • MGNT 4140 Management of Networks and Telecommunications
      • MGNT 4145 International Management
      • MGNT 4151 Operations Management
      • MGNT 4185 Technology Management
      • MGNT 4190 Entrepreneurship
      • MGNT 4195 Current Readings in Management of Technology and Operations
      • MGNT 4595 Business Strategy
      • MGNT 490x Special Topics
      • MGNT 4103 Marketing Management
    • Chemistry Courses
    • Civil and Construction Engineering Courses
    • Civil Engineering
    • Civil Engineering Technology Courses
    • Communication Courses
    • Computer Game Design and Development (CGDD) Courses
    • Computer Science (CS) Courses
    • Computing & Software Engineering (CSE) Courses
    • Construction Course Descriptions
    • Design Foundation
    • Economics Courses
    • Electrical and Computer Engineering Technology Courses
    • Electrical Engineering Courses
    • Engineering Courses
    • Engineering Design Graphics Courses
    • English Courses
    • Environmental Science Courses
    • ENV 2100K Introduction to Environmental Science
    • ENV 2200K Geology
    • ENV 3000 Environmental Science Seminar
    • ENV 3150K Environmental Toxicology
    • ENV 3250 Natural Resource Management
    • ENV 3350 Oceanography
    • ENV 3450 Conservation Biology
    • ENV 4000K Wetlands and Mitigation
    • ENV 4120 Senior Project
    • ENV 4500 Environmental Science Internship
    • Ethnic Studies Courses
    • Fashion Design (Apparel and Textiles) Courses
    • French Courses
    • Geography Courses
    • German Courses
    • History Courses
    • HNRS (Honors) Courses
    • Industrial Engineering Technology
    • Information Technology Courses
    • International Studies Courses
    • Materials Science Courses
    • Mathematics Courses
    • Mechanical Engineering
    • Mechanical Engineering Technology
    • Mechatronics Engineering Courses
    • Modern Foreign Languages
    • New Topic (12)
    • Physics Courses
    • Political Science Courses
    • Professional Program: Architecture
    • Psychology Courses
    • Regents' Remedial Courses
    • Religion Course
    • Science, Technology, Society Courses
    • Sociology
    • Software Engineering Courses
    • Spanish Courses
    • Surveying and Mapping Courses
    • Systems Engineering Course Descriptions
    • Technical Communication Courses
• Faculty

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