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The Southern Polytechnic State University visual identity system has been designed to be flexible to accommodate individual department needs - while building a strong central identity.
The SPSU family of logos share a cohesive look and feel. Each has been designed to visually identify SPSU in specific ways. This guide offers tips to help you select the appropriate logo and apply it correctly.
Consistent usage of each logo is critical. Everyone who uses the logos has a stake in helping to build a positive, easy-to-recognize image for the university. Each correct application enhances the overall message. On the other hand, any incorrect application, however minor it may seem, detracts. As users of these university trademarks, we all share the responsibility to safeguard them.
Special colors have been chosen to represent the university. Three colors make up the SPSU colors set and should be used generously on high-visibility communication pieces. Do not change the color of the logos to any other color.
| Primary Colors | |
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PMS 348 C M Y K 100 0 85 24 R G B 0 136 82 HEX #008852 |
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PMS 369 C M Y K 59 0 100 7 R G B 109 179 63 HEX #6DB33F |
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PMS 430 C M Y K 5 0 0 45 R G B 147 155 161 HEX #939BA1 |
| Secondary Colors | |
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PMS 5555 C M Y K 43 0 34 38 R G B 97 144 128 HEX #619080 |
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PMS 382 C M Y K 29 0 100 0 R G B 193 216 47 HEX #C1D82F |
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PMS 343 C M Y K 98 0 72 61 R G B 0 87 61 HEX #00573D |
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PMS 123 C M Y K 0 24 94 0 R G B 255 196 37 HEX #FFC425 |
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PMS 100% White C M Y K 0 0 0 0 R G B 255 255 255 HEX #FFFFFF |
The typeface (used in this identity guide) which accompanies the academic logos is called SPSU Sans. Core to the new identity is the use of Sans Serif fonts.
This family of type has been selected for is unique characteristics that represent the ideals of the university. SPSU Sans is based upon the font DIN — which was originally drawn by engineers. It is selected for it clean, angular lines, uniform proportions and “engineering” like qualities.
Use this font for body text and headlines in published official university communication pieces. Italic, bold, and other weights of the font should only be used to create emphasis. SPSU Sans is more legible at smaller point sizes than most fonts, however avoid using type smaller than 8 pt. with 12 pt. leading.
On occasions where SPSU Sans cannot be obtained, Arial or Univers (basic to most computers) can be substituted as a backup typeface. SPSU Sans can be downloaded from below. Try to avoid using serif fonts (Times Roman) — so as to communicate a clean, engineering look – free from ornamentation.
Font installation instructions may be found by clicking here.
| SPSU Sans | SPSU Sans Condensed |
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