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Strategic Marketing Department
Norton Hall R2-306
1100 South Marietta Pkwy
Marietta, GA 30060


The Strategic Marketing Department is the central voice of Southern Polytechnic State University and is responsible for raising and maintaining awareness of the university through effective communication strategies across various mediums. Our primary functions include:

  • Admission and recruitment marketing support
  • Brand management
  • Communication coordination
  • Consulting for department-specific marketing efforts
  • Special projects including sustainability initiatives
  • University-wide marketing efforts
  • Web presence management


The Department consists of the following four team members:

Trish Buchanan Secretary
Jim Cooper Executive Director of Strategic Marketing and Sustainability
Jonathan Gilliam Coordinator of Web Services
Erika Payne Associate Director of Marketing